James Lane

It's important to remember that not all Facebook reactions are treated equally, different emotions are weighted both psychologically and when we measure how popular a piece of content is (and therefore who else to show it to). In a time when all businesses are trying to get as high of a reach as possible (getting content in front of more people), we look to engagement as a measurement of quality (amongst other things) to see how people are responding to your content. In this episode, Amy and I chat about the different emotions, what they are and how they can (should?) be used.

A trend seems to be sweeping Facebook right now - or at least, it is through my notifications. Its basic premise is to encourage you to trade Page invites and while it has an apparent immediate boost, it ultimately carries some long-term problems and maybe even some penalties. In this week's episode, Amy and I talk about what this means for your Facebook Page, how you should be dealing with it and what issues you should be aware of.

Listener Michael James asks for us to chat about dealing with negative reviews after he gets one from someone he's never done business with, or has even heard of. We talk through a variety of options and techniques of what you can do to deal with this type, and all types, of negative review.

What are trolls? Why do they do what they do? How do you deal with them? All questions we get regularly so we sit and talk about them in this episode.

Amy - welcome to the studio, welcome to the show and welcome to the community.

That’s right, after a healthy hiatus and a number Tweets, emails and Facebook Messages from many of you, Talk Digital is returning to your digital airwaves. With a slight change to the format, I’m relaunching the series with new content, new topics and new guests. If you haven’t heard of the podcast before, Talk Digital is a weekly programme where I discuss a range of digital tools, techniques and platforms that will help you grow your business online. It launched in July of 2018 and ran for around 6 months as a learning exercise to see what is required to plan, design, record and publish a podcast. So going forward, on a number of episodes, I’m going to be joined by my very special guests as we talk about all things online and marketing. And I’d love to be joined by some of you, so if you’d like to come onto the show, drop me an email at studio@talkdigital.chat and let’s Talk Digital.

Two-factor authentication, or 2FA, is a type of multi-layer security that uses something you know (for example, your password) combined with something you have (for example, your phone) to let you into a system. The reason it's such a useful process is that it can bolster the security that a password alone can achieve. Which is not to say that you can have a rubbish password - but, it can help make your all-important information and accounts. If you're interested in learning more about password management in addition to 2FA, check out our LastPass article . Normal account security The majority of accounts you have will likely have a username (perhaps something you've chosen, or your email address) and a password (something you should have memorised and definitely shouldn't be anything like Password123). This level of protection is ok, but it's probably not enough anymore. As we live in an ever more connected world, if one of your accounts were to become compromised,...