James Lane

A trend seems to be sweeping Facebook right now - or at least, it is through my notifications. Its basic premise is to encourage you to trade Page invites and while it has an apparent immediate boost, it ultimately carries some long-term problems and maybe even some penalties. In this week's episode, Amy and I talk about what this means for your Facebook Page, how you should be dealing with it and what issues you should be aware of.

This week we're talking about Facebook's organic (free) reach - what affects it, what doesn't. We explore what you can do at no cost on this mammoth platform!

This week we're talking about some top tips for what you can do to increase the engagement on your content. Which engagagement can help you more, and how you can get your audience more involved.