James Lane

It's important to remember that not all Facebook reactions are treated equally, different emotions are weighted both psychologically and when we measure how popular a piece of content is (and therefore who else to show it to). In a time when all businesses are trying to get as high of a reach as possible (getting content in front of more people), we look to engagement as a measurement of quality (amongst other things) to see how people are responding to your content. In this episode, Amy and I chat about the different emotions, what they are and how they can (should?) be used.

A trend seems to be sweeping Facebook right now - or at least, it is through my notifications. Its basic premise is to encourage you to trade Page invites and while it has an apparent immediate boost, it ultimately carries some long-term problems and maybe even some penalties. In this week's episode, Amy and I talk about what this means for your Facebook Page, how you should be dealing with it and what issues you should be aware of.

Listener Michael James asks for us to chat about dealing with negative reviews after he gets one from someone he's never done business with, or has even heard of. We talk through a variety of options and techniques of what you can do to deal with this type, and all types, of negative review.

What are trolls? Why do they do what they do? How do you deal with them? All questions we get regularly so we sit and talk about them in this episode.

Amy - welcome to the studio, welcome to the show and welcome to the community.