James Lane

Traditionally, Influencers are people who have built a public presence through a reputation in a particular industry. More recently, though, the term 'Influencer' has become more fluid. And more generally relates to anyone who has developed a presence on social media strong enough to (literally) influence their online community. In this episode, Amy and I chat about Influencers, what they are (get ready for two definitions!), and how they've changed the landscape of social media and marketing an individual or brand online.

Trying to get your digital community to do something as simple as leave a review can be surprisingly difficult sometimes. Which is why it's so important to understand that you have the power to encourage, command, or suggest certain call to actions that your online community can take to help you and your brand grow. In this episode, Amy and I chat about the ways in which a business can utilise their online community by simply asking them for help.