James Lane

You asked us to record an episode about some of the obstacles and wins that we've had while working from home, so that's this week's episode. We chat about what's worked well and what we've done to overcome some of the issues during moving our day-to-day work to our homes. We look at tips to improve audio, video, internet and WiFi quality and speeds and also discuss some of the challenges we've faced that are caused by us, not just our technology. If you'd like to subscribe to receive new episodes in your podcast player of preference, you can find all of the subscription links at the Talk Digital page .

When you create content for your business, you're generally looking to achieve a particular goal. Whether that's selling a product, providing your community with information, or talking about a business update. And yet, there are numerous times when we all fall into the trap of posting content that isn't applicable to our business - simply because we feel like we have to talk to our audience on a regular basis. In this episode, Amy and I chat about the ways in which we can all post purposefully, and how this will benefit our overall presence online.

Traditionally, Influencers are people who have built a public presence through a reputation in a particular industry. More recently, though, the term 'Influencer' has become more fluid. And more generally relates to anyone who has developed a presence on social media strong enough to (literally) influence their online community. In this episode, Amy and I chat about Influencers, what they are (get ready for two definitions!), and how they've changed the landscape of social media and marketing an individual or brand online.

This week we're joined once more by our very special guest, James Ibbitson from Visual Punch. Who answers the "age old" question: "how long should your video be?" Whether it's on social media, your website, or in an email marketing campaign. Understanding your audience, their attention span, & their receptiveness to content can be vital in helping you create effective video marketing campaigns for your business. In this episode, James, Amy and I chat about the ways in which we can all improve our audience's experience of our videos, by thinking about how long they should be.

Trying to get your digital community to do something as simple as leave a review can be surprisingly difficult sometimes. Which is why it's so important to understand that you have the power to encourage, command, or suggest certain call to actions that your online community can take to help you and your brand grow. In this episode, Amy and I chat about the ways in which a business can utilise their online community by simply asking them for help.

This week we're joined by a very special guest. James Ibbitson is the head of video at Visual Punch a full-service personalised video marketing agency and is certainly our go-to video specialist. We start off talking about landscape vs portrait for your video and we get into some of the other areas of & tips for video that James wants to share with you all.

It's important to remember that not all Facebook reactions are treated equally, different emotions are weighted both psychologically and when we measure how popular a piece of content is (and therefore who else to show it to). In a time when all businesses are trying to get as high of a reach as possible (getting content in front of more people), we look to engagement as a measurement of quality (amongst other things) to see how people are responding to your content. In this episode, Amy and I chat about the different emotions, what they are and how they can (should?) be used.

A trend seems to be sweeping Facebook right now - or at least, it is through my notifications. Its basic premise is to encourage you to trade Page invites and while it has an apparent immediate boost, it ultimately carries some long-term problems and maybe even some penalties. In this week's episode, Amy and I talk about what this means for your Facebook Page, how you should be dealing with it and what issues you should be aware of.

Listener Michael James asks for us to chat about dealing with negative reviews after he gets one from someone he's never done business with, or has even heard of. We talk through a variety of options and techniques of what you can do to deal with this type, and all types, of negative review.

What are trolls? Why do they do what they do? How do you deal with them? All questions we get regularly so we sit and talk about them in this episode.

Amy - welcome to the studio, welcome to the show and welcome to the community.

That’s right, after a healthy hiatus and a number Tweets, emails and Facebook Messages from many of you, Talk Digital is returning to your digital airwaves. With a slight change to the format, I’m relaunching the series with new content, new topics and new guests. If you haven’t heard of the podcast before, Talk Digital is a weekly programme where I discuss a range of digital tools, techniques and platforms that will help you grow your business online. It launched in July of 2018 and ran for around 6 months as a learning exercise to see what is required to plan, design, record and publish a podcast. So going forward, on a number of episodes, I’m going to be joined by my very special guests as we talk about all things online and marketing. And I’d love to be joined by some of you, so if you’d like to come onto the show, drop me an email at studio@talkdigital.chat and let’s Talk Digital.

This week Nicola and I are chatting about the fear of the unknown. What stops people from clicking around, experimenting, exploring and seeing what's out there. Is it a fear of breaking 'it' - would we worry about this concern if we weren't talking about a digital topic? This came from the nature of questions we get as trainers that there's a lot about platforms that folks don't know about, so we started chatting about whether learning about that stuff is our job as trainers, or whether should be more curious. Join in the chat at talkdigital.chat

This week I'm talking to Nic about the etiquette of social media. What are you expected to do, what can you choose to do and what must you never ever do. Realistically, do you have to follow everyone who follows you on Twitter or Instagram? How are you going about starting genuine conversations without spamming. Do people really respond to to the hard sell? All this and more in this week's episode...

This week we're I'm chatting to Nicola about how far you can push your brand - where are the boundaries, the lines not to cross - why are they important and indeed, are they as important as we think? We're chatting about how important is what you wear, how you portray yourself and in part, whether you can swear. Have a listen and come chat to us as https://www.talkdigital.chat

You can now join a Facebook Group as your Facebook Business Page! This week we're talking about this potentially massive change that Facebook have rolled/are rolling out. Nicola and I discuss whether we think it's a good idea, how it *could* be used and the implications of joining a Facebook Group as a Facebook Page.

This week we're talking about your motivation - your 'why'. Understanding what this is - what drives you - forms an integral part of your branding, your marketing and your overall story-telling. This 'why' should echo through your narrative in your digital promotion - and so Nicola and I chat about what it is that drives us to do what we do.

This week we're talking about the importance of having a plan - being focussed in your aims and your strategy. We're chatting about some of the things we do to plan, so of the stuff that works and of course some of the stuff that doesn't!

This week we're talking Twitter! "Twitter has died"..."Twitter is different"..."Twitter isn't useful anymore". We're chatting about whether Twitter is still relevant - whether it has a place in the digital marketing world and whether you should be paying more attention to it.

This week we're talking about LinkedIn - the giant professional social network. We discuss people's perceptions of the platform, what it's used - what's supposed to be used for - and how it fits into your brand narrative (the story you tell about your business).