James Lane

It's important to remember that not all Facebook reactions are treated equally, different emotions are weighted both psychologically and when we measure how popular a piece of content is (and therefore who else to show it to). In a time when all businesses are trying to get as high of a reach as possible (getting content in front of more people), we look to engagement as a measurement of quality (amongst other things) to see how people are responding to your content. In this episode, Amy and I chat about the different emotions, what they are and how they can (should?) be used.

A trend seems to be sweeping Facebook right now - or at least, it is through my notifications. Its basic premise is to encourage you to trade Page invites and while it has an apparent immediate boost, it ultimately carries some long-term problems and maybe even some penalties. In this week's episode, Amy and I talk about what this means for your Facebook Page, how you should be dealing with it and what issues you should be aware of.

This week Nicola and I are chatting about the fear of the unknown. What stops people from clicking around, experimenting, exploring and seeing what's out there. Is it a fear of breaking 'it' - would we worry about this concern if we weren't talking about a digital topic? This came from the nature of questions we get as trainers that there's a lot about platforms that folks don't know about, so we started chatting about whether learning about that stuff is our job as trainers, or whether should be more curious. Join in the chat at talkdigital.chat

You can now join a Facebook Group as your Facebook Business Page! This week we're talking about this potentially massive change that Facebook have rolled/are rolling out. Nicola and I discuss whether we think it's a good idea, how it *could* be used and the implications of joining a Facebook Group as a Facebook Page.

This week we're talking about Facebook's organic (free) reach - what affects it, what doesn't. We explore what you can do at no cost on this mammoth platform!

This week we're talking about some top tips for what you can do to increase the engagement on your content. Which engagagement can help you more, and how you can get your audience more involved.