James Lane

When you create content for your business, you're generally looking to achieve a particular goal. Whether that's selling a product, providing your community with information, or talking about a business update. And yet, there are numerous times when we all fall into the trap of posting content that isn't applicable to our business - simply because we feel like we have to talk to our audience on a regular basis. In this episode, Amy and I chat about the ways in which we can all post purposefully, and how this will benefit our overall presence online.

Trying to get your digital community to do something as simple as leave a review can be surprisingly difficult sometimes. Which is why it's so important to understand that you have the power to encourage, command, or suggest certain call to actions that your online community can take to help you and your brand grow. In this episode, Amy and I chat about the ways in which a business can utilise their online community by simply asking them for help.