James Lane

This week we're talking about Facebook's organic (free) reach - what affects it, what doesn't. We explore what you can do at no cost on this mammoth platform!

This week we're talking about some top tips for what you can do to increase the engagement on your content. Which engagagement can help you more, and how you can get your audience more involved.

This week we're talking about getting the basics right - from avoiding the simple mistakes, to the things that could be giving your first-time visitors the wrong impression about your brand!

This week we're talking about getting rid of stuff that's not working for you - being brave and beating that fear of missing out (FOMO) which allows you to focus on the stuff that's really working for you - have a listen to see which platforms we'd drop!

In our first episode, we're talking about where you should be focussing your efforts online - with our central focus around websites, we dicuss how we're protecting our brand identity and future-proofing.

Every so often, I'm afforded the opportunity to learn something new - and I get very excited about this. One of the questions I get asked on occasion is about podcasting - and while I have a fundamental knowledge of the component parts of this - I had never actually done it. So, I started researching this. What would I need? - what equipment? - where can you upload it? - how do you publish it? Can you do it on £0-minimum budget? The answers to these questions and much much more are answered in my new weekly podcast, #TalkDigital. I've asked Nicola Jayne Little from Digital Sparkles if she'd like to be my co-host because I think it would be easier and more entertaining if there's another personality on 'the show' - and we've both been having a lot of fun with it so far - it's a learning curve for us (and some of the bloopers - which hopefully won't ever see the light of day - have been entertaining 😂). So if this sounds like a journey you want...